How sales strategy relates to your marketing function

– by Noluthando Makhaza Fundamentally, the main purpose of any business is to maximise profits, and one of the core factors required in order to achieve this is marketing, which is then closely linked to a competitive sales strategy. At a recent Management Development Programme module, Deon Govender from Winsoft, was invited as the guest speaker […]

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Sales vs. Marketing – Explored on the MDP

– by Samantha Higgins Strategic Marketing Management launched with an energetic debate surrounding the definitions and contrasts of the two giants; Sales and Marketing (Module 2 – Management Development Programme – MDP).  Delegates had strong opinions from both camps: “Selling is your target, Marketing is your strategic plan to get there” and “Sales brings in the […]

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Industry Insights into Strategic Marketing Management

– by Samantha Higgins UKZN Extended Learning (UEL) offers a variety of Management and Leadership Courses, which consist of key learning modules integrated to comprise robust and meticulous programmes for our delegates. The application of the programmes is intensified when industry experts engage with delegates and convey insights and knowledge through direct experience. UEL was privileged […]

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Project Management for School Principals in the Northern Cape

– by Noluthando Makhaza Due to the complexity of managing projects in various industries, either in the public or private sector, the demand for project management expertise has continued to increase exponentially over the years. With this in mind, the Northern Cape Department of Education in partnership with the ETDP SETA and UKZN Extended Learning equipped […]

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Leadership Development Programme within Higher Education

– by Samantha Higgins The Leadership Development Programme (Higher Education), provides an in-depth observation and study of the unique critical components that formulate the Higher Education sector. UKZN Extended Learning (UEL) recently ran the second module within the three-module structure, attended by groups of delegates from Public Sector organisations. Speaking directly to a Programme Facilitator, the […]

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