Integrating Social Media into your Marketing Strategy
About this programme:
Over 500 million tweets are sent every day. If Facebook were a country, it would have the world’s second largest population. There are more than 300 million LinkedIn users found in 200 countries and every continent. The online universes of content, social and search are being woven together so seamlessly that marketing is becoming an extension of our lives as we share, search, critique and produce content every second of every day.
Social Media has transformed the terms of engagement, the way individuals and businesses communicate, and the pace and manner in which messages are spread. Cloud computing is enabling the constant supply of information-in-a-pocket. With most consumers having some sort of connection to the World Wide Web, via their computers, tablets, or smartphones, a social media strategy is no longer optional.
This programme is designed to open up this new window of opportunity. It provides a commercial view of social networks. It taps into existing and future technologies. It stirs an interest, a desire, an appetite, to integrate social media into your marketing strategy.
How you will benefit. You will learn to:
- Understand social media interaction with a business/commercial context
- Identify social media channels appropriate to your marketing intents in business operations
- Engage positively with a variety of feedback
- Understand the acceptable and ethical conversational modes of social media
- Understand the importance of contemporariness and topicality of content in social media
- Build effective client relationships utilising social media
Key focus areas:
- The role of social media in a commercial context
- Social media channels
- Social media relationships
- Strategies for applying social media channels and tying them into specific objectives
- Why you need to avoid the ‘Hard-Sell’ (How to approach the public)
- Strategies to maintain public interest in your social media stream
Who should attend:
- Management executives with an interest in, or responsibility for communication and marketing, who also wishes to understand the implications and implementation of digital technology in their business.
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Anyone interested in developing an understanding of Social Media marketing
Entrance requirements:
Matric and basic computer literacy
Duration:
Two days
* This programme is only available for a full cohort of a minimum of 20 delegates
| Start Date | Programme Fee |
|---|---|
| Available on Request | The programme fee will be determined based on the requirements |
