– by Samantha Higgins
UEL in partnership with Bizfarm, Digifybytes and Facebook recently hosted a free workshop entitled ‘Boost your Business’. Over 80 delegates attended, including new business owners, entrepreneurs and students. Owethu Makhathini, founder and CEO of Makhathini Media, in collaboration with Facebook was the speaker for the day. The audience were enthusiastic and keen to gain insights and there was an early onset of questions about using Facebook as a business platform.
Owethu highlighted that any business category can benefit from utilising a Facebook business page, and the unique distinction is that you have access to your activity and success through analytics. She outlined four key questions necessary to ask before beginning to market your brand or service which were explored in class. The frequency of business posts, the importance of language and engaging imagery were also pinpointed as important considerations. In conclusion, Owethu guided the audience to extra resources, business information and courses supplied directly through Facebook.